This week the Los Angeles Convention Center was host to the 1999 Electronic Entertainment Expo (E3), and the Generic Web Page was there in attendance, dedicated to bringing all of the breaking conference news to you, our faithful reader.
Upon entering the Starship Troopers inspired architecture of the Convention Center, we were surprised and shocked by what we found.
Using sex to sell is not a new concept. Any red-blooded American male is more likely to buy a new stereo/breakfast cereal/yacht from a cute girl than from a dopey guy. It's infused in our DNA. But the E3 conference was using women as sex-ads at a level that I had never seen before in an arena where the woman wasn't, in fact, the product being advertised.
I am ashamed to admit that while one side of my brain was saying, "This is absolutely repellant! I can't believe that these women would so openly allow themselves to be exploited this way by the corporate man looking to line his pockets with the allowance of the sexually repressed video game geek community," the other half of my brain was saying, "Cool! Boobies!"
I took my roving camera to the conference floor to talk to the "booth babes" and uncover the seedy sexual underbelly of E3.
